Tennis Australia - Australian Open Championship
Tennis Australia is the governing body of the game of tennis in Australia. It is based at Melbourne Park, the venue of the Australian Open, and its foremost achievement is the promotion of the game of tennis, regardless of player's ability.
Tennis Australia has a mission: "To grow, manage, promote and showcase the sport of tennis throughout Australia, recognising the health, social, economic and entertainment benefits of sport, and tennis in particular, for people of both sexes, all ages and abilities".
Tennis Australia acts as a linking mechanism to member associations and clubs throughout the region, and conducts local and international tournaments including:
- Australian Open
- Australian Open Series
- Tennis Pro Circuit
- The Fed Cup
- The Davis Cup
Although it manages some of the most elite tennis competitions in the world, it also concentrates on all levels of the game. Tennis Australia's Australian Open Championship vision is, in fact, "To have the game of tennis clearly establish itself as the most popular sport and recreational activity in Australia and to ensure Australia has a pre-eminent position in world tennis".
Australian legend, Norman Brookes , who has had the Australian Open Men's singles championship trophy named after him, was instrumental in setting up the Australian Lawn Tennis Association as early as 1904, a precursor of Tennis Australia.
Tennis Australia celebrated its centenary in 2004 and in the 104 years of its existence, Tennis Australia can boast several successes:
- It has staged one of the world's four illustrious Grand Slam tournaments annually - the Australian Open - which has now become a global leader in event presentation with the help and vision of Tennis Australia
- It is fast approaching a AUS$100-million turn over business
- It has basically unified all clubs and associations under the brand 'tennis'
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